By Armando Hernandez
The United Nations (UN) warned that The accelerated use of man-made intelligence (AI) in advertising is helping to amplify misinformation, hate speech and content that polarizes public opinion, in a context where advertising revenues continue to finance subject fabric online without distinguishing its quality or veracity.
The indication comes from report “Strengthening information integrity: advertising, man-made intelligence and the global information crisis”prepared by the UN Department of Global Communication together with the Conscious Advertising Network. The document highlights that the advertising industry occupies a central place in the digital ecosystem, since its investment decisions determine what content is produced, amplified and monetized.
With global advertising spending that exceeds $1 billion annuallythe organization emphasizes that big brands have a key role in influencing the direction of AI and its impact on information.
“Advertising funds the systems that help shape what people see, what they trust and what they believe,” said Charlotte Scaddan, UN adviser on information integrity. “Without quick action and safeguards, AI could accelerate the deterioration of the information ecosystem.”
The report warns that AI-driven automation in media buying and content generation is intensifying already existing risks. These include the rapid spread of misinformation and opacity in advertising systems, raising concerns about fraud and inefficiency. It also points out that the rise of content generated by AI puts the sustainability of independent journalism at risk and contributes to the loss of trust in digital environments.
Given this panorama, The United Nations urged governments, companies and civil society to act urgently. Their recommendations include requiring greater transparency in AI supply chains, so that advertisers have visibility into how and where their ads are distributed.
Finally, it highlights the need to align the regulation of AI and advertising with international standards of information integrity, through collaboration between authorities, industry and civil society.
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