By Felix Jesus Mendoza
The top manager of the UFC has generated a strong stir in the boxing industry when declaring your direct participation in the organization than expected fight between Tyson Fury and Anthony Joshua.
According to his recent statements, Dana White will take a leading role in promoting this heavyweight showdownwhich is projected to take place in November. This news comes after eight years of failed attempts to finalize the fight between the two British leaders.
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The logistics of the event are linked to Saudi Arabia’s plans and a global broadcast through the platform Netflix. In this context, Dana White He assured that his intervention responds to a direct request from Turki Alalshikhwho leads the major sporting events in Riyadh.
This collaboration would mark a milestone in the career of the businessman, who has expressed for years his intention to Expand your influence through the Zuffa Boxing brand.
Preparations and context of the boxers
Before the stellar duel takes place, Anthony Joshua must comply with a previous commitment to Kristian Prenga on July 25 in Saudi Arabia.
This fight represents his return after a period of physical and psychological recovery derived from personal issues. On the other hand, Tyson Fury already resumed activity last April with a victory over Arslanbek Makhmudovseeking to regain the competitive rhythm necessary to face Joshua under the management of Dana White.
“I’m organizing the fight between Tyson Fury and AJ. I’m promoting that.”White said in an interview with Nina Drama via Kick.
Although the announcement has caused an impact, There are doubts in the sector due to previous experiences where the manager did not end up assuming the main promotion position. However, on this occasion, the figure of Dana White It appears as a disruptive element compared to the traditional agreements that promoters like Frank Warren and Eddie Hearn have with other streaming platforms.
Impact on the industry and possible conflicts
The official entry of Dana White to the negotiating table could trigger a direct meeting with Eddie Hearnwith whom he has had public differences in the past. Because Joshua has current commitments with other companies, the presence of the UFC boss as main promoter alters the usual scheme of international cards.
Analysts suggest this could change the way major boxing events are marketed going forward.
Although the official headquarters and the exact date of November have not yet been confirmed, the involvement of Dana White guarantees a different media exposure.
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