By Samuel Gonzalez
Goal continues to explore new ways to generate revenue beyond advertising and now bet on a payment method within one of its most popular platforms. The company announced the launch of Instagram Plus, a $3,900 monthly subscription which incorporates exclusive tools for those looking for more personalization, privacy and content analysis options within the application.
The arrival of this service It does not modify the experience of those who use Instagram for free. According to the company, the current features will remain unchanged for most users, while the new membership is presented as an optional alternative for those who want to access additional features.
“The Instagram you know and love today is not going to change; “This subscription is simply an optional upgrade for those who want more,” Instagram said in an official post.
What does Instagram Plus include for $3.9 and $9 a month?
One of the main novelties is related to the stories. Currently, these types of posts disappear after 24 hours. However, Instagram Plus subscribers will be able to extend its duration up to forty eight hoursallowing photos and videos to remain viewable for twice as long.
The platform also incorporated new options to manage audiences. Paid users will be able to create multiple follower lists and share specific content with specific groups. This function seeks to offer greater control over who can see certain publications and strengthen interaction with closer communities.
Besides, subscribers will have access to more detailed metrics on the performance of their stories. For example, they will be able to know how many times a story was viewed again by the same person, data that can help measure the interest generated by the content.
The premium version will also allow you to quickly locate if a specific person viewed a story, a tool that could be useful for content creators, brands and users looking for more precise tracking of their publications.
More customization within the app
Instagram Plus also incorporates aesthetic changes, among which is the ability to choose a custom icon for the applicationreplacing the traditional design that appears on the device’s predominant screen.
In addition, Users will be able to select different font styles to personalize their bios and some elements of their posts. Meta indicated that these functions are part of a broader strategy and announced that new features will arrive in the coming months.
Meta accelerates its commitment to man-made intelligence
The Instagram Plus announcement came around the same time as Meta presented Meta Alternate Agent, a new tool based on man-made intelligence for companies. These AI agents will be available on platforms such as WhatsApp, Messenger and Instagram. Its goal is to help businesses answer customer questions, recommend products, and perform certain tasks autonomously.
The initiative is part of Meta’s strategy to reinforce its presence in the man made intelligence sector. In recent months, the company has increased its investments in this technology while reorganizing part of its operational structure to reduce costs and accelerate the development of new digital solutions.
Meta’s new business model could help the company generate greater revenue than what it achieves through advertising. For lovers of social networks and the Instagram platform, it is possible that you will have a greater reach of your content through this new subscription.
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