By Samuel Gonzalez
Starbucks will reduce its corporate workforce in the United States again, the third cut in just over a year under the leadership of Brian Niccol. The company confirmed the dismissal of 300 employees and the closure of some regional offices as part of a new stage of internal reorganization driven by its financial recovery strategy.
Starbucks filed a Form 8-K with the United States Securities and Exchange Commission (SEC) this Friday in which it indicated that layoffs and restructuring of office spaces seek to achieve cost savings. This new round of adjustments occurs while the company tries to strengthen its growth after several periods marked by lower demand and greater competition in the beverage and coffee sector.
However, the company also detailed that these movements will generate charges of approximately $400 million dollars. Of that figure, $280 million dollars will be related to impairment of long-term assets and other $120 million will correspond to cash costs related to severance and non-public cuts.
“We are taking additional steps under the ‘Abet to Starbucks’ strategy, building on our strong business momentum and working to return the company to lasting, profitable growth“A Starbucks spokesperson told CNBC. “Leaders have carefully analyzed their respective areas to refine priorities, reduce complexity and lower costs.”
Cuts will not affect cafeteria workersbut they are part of a broader idea to reduce costs and simplify operations. The company reported that it has also begun a review of its international workforce in corporate areas, so more changes could be announced in the coming months.
This is the third round of layoffs since Brian Niccol arrived as chief executive. ANDIn February 2025, Starbucks announced the elimination of 1,100 corporate positions and left hundreds of open vacancies unfilled. Months later, the company confirmed another 900 layoffs as part of a restructuring plan valued at $1 billion.
Regulatory documents show that As of September 2025, Starbucks had around 9,000 corporate employees in the United States and another 5,000 international workers. in regional support operations.
While applying cuts, the company ensures that its recovery strategy is beginning to show positive results. During the last months, Starbucks strengthened operations in cafes, increased non-public in stores, added new products and recovered spaces with seating areasseeking to attract consumers again.
The company explained that these changes helped improve performance in the United States. In its most recent fiscal quarter, Starbucks reported a 7.1% increase in comparable sales and a 4.3% growth in transactions within its coffee shopsmarking its second consecutive quarter with increased customers.
“This quarter marked a milestone for Starbucks and the advancement of our recovery,” said Brian Niccol, the company’s chief executive, in a video released alongside the quarterly financial results.
Although the chain highlights signs of recovery, The new cut makes it clear that Starbucks will continue to adjust its corporate structure to improve profitability and face an increasingly competitive market.
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