By Ricardo Roura
A little less than a month before the opening of the 2026 World Cup, Reservations for Los Angeles hotel rooms are well below expectationsaccording to a hotel sector report.
According to the American Hotel and Lodging Associationaccommodation bookings in the region are around 60% below usual levels compared to previous years for major events.
The hotel sector expected greater demand for reservations, when the FIFA World Cup begins on June 11 in Mexico, and the city of Los Angeles is one of the main venues with eight games scheduled at SoFi Stadium in Inglewood.
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The 2026 FIFA World Cup It is co-organized by the United States along with Mexico and Canadafor the first edition with forty eight participating teams.
Among the eight 2026 World Cup matches that will be played at SoFi Stadium highlights the first meeting of the United States team, on June 12 against Paraguay.
Although tickets are still available for most games at SoFi Stadium, the hotel sector is worried about low demand that was initially planned.
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“When we saw the list of matches at the end of 2025, we realized that We did not have any of the main teams in California that have many fans“said Alex Bastian of the American Hotel and Lodging Association.
In a survey carried out by the same association, More than 47% of those interviewed reported problems with visas to travel to the United Stateswhich would also be affecting the visit of fans from other countries.
The survey also showed that 65% of hotel owners are reorienting their strategy towards other clients due to the drop in reservations, a phenomenon that contrasts with the initial expectations of the sector.
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One of the affected accommodations is the Hollywood Resort. Its director said that In June it is normal to reach close to 90% occupancy in previous yearsbut currently registers low levels of reservations.
“37% in current reservations for the month of June is a lossalthough the projection is 67%,” said the lodge director, Jeff Arrubban.
Other aspects that also affect fans are the high costs of accommodation and tickets.
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However, Accommodation platforms such as Airbnb register increases in demandwith average nightly rates under $500.
According to the company, areas such as Hollywood Central, north of Hawthorne and West Hollywood, recorded the greatest growth, with an increase of up to 251% in some areas.
The Los Angeles hotel sector also points to FIFA’s initial room block caused an inflated demand projectionwhich probably forced part of the reservations to be released when expectations were not met.
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