OpenAI just moved the pricing board with a new version of its subscription ChatGPT Pro at $100 per monthand the question everyone is asking is the same: who is this really for and does it make sense to the common user?
Let’s go in parts, because the answer is not so simple.
The new $100 notion Pro: what exactly it includes
Until now the only access mechanism to ChatGPT Pro technology paying the subscription of $200 dollars a month, a figure that, let’s be honest, very few people were willing to pay. Now, OpenAI has introduced an intermediate tier that promises to be much more accessible without sacrificing too much.
According to the company, the new ChatGPT Pro at $100/month offers the following:
- Full access to all Pro modelsincluding those exclusive to the platform
- Unlimited access to Instantaneous and Pondering modelsthe most powerful currently available
- 5x more Codex usage compared to $20/month notion Plus
- Up to 10x more Codex usage than Plus as an introductory offer, valid until May 31, 2025
OpenAI recorded this idea with a fairly direct phrase: “Built for precise initiatives” (made for real projects). That is, it is not designed for those who ask ChatGPT questions from time to time, but for those who use it as a continuous work tool during the week.
Who is the target audience of this idea?
Here’s the key point that many people overlook: this concept was designed primarily for Codex usersOpenAI’s tool for artificial intelligence-assisted programming.
OpenAI launched its Codex app for Mac coming in Februaryoffering developers new capabilities agentic codingthat is, an AI that can write, review and execute code almost autonomously. Success has been essential: Codex already has more than 3 million weekly userswhich represents a growth of 70% month to month and a 5-fold increase in just three months.
So, the glorious user profile for this idea is:
- instrument developers who use Codex regularly to automate programming tasks
- AI engineers who work on complex projects and need more capacity than the notion Plus
- Technical professionals who have “exceeded” the limits of the notion of $20 per month and need a greater volume of use
- Startups or technology freelancers who rely on advanced OpenAI tools to produce work
In short, if you’re not a developer or don’t have very specific, heavy-use needs, this notion will probably It wasn’t meant for you..
Can the average user take advantage of this idea?
Being direct: probably notat least not in its entirety. The average user who uses ChatGPT to write emails, make summaries, search for solutions or generate casual content It’s not going to come close to exhausting the limits of the $20 Notion Plusso paying $100 a month would be overspending without taking advantage of the potential.
However, there is an intermediate profile that could benefit: journalists, content creators, marketers or consultants who use AI daily as part of their workflow and already feel like the $20 idea falls short. If you’re in that group and access to exclusive models or higher limits really impacts your productivity, the jump to $100 might make sense.
It is also worth clarifying that The notion of $200 dollars a month still exists and it doesn’t disappear. OpenAI recorded it as glorious for those who need “the hardest work” with 20 times more use than Plus and ability to run parallel workflows continuously. So now there are two versions of ChatGPT Pro, something the company itself readily acknowledged — although, as many have noted, OpenAI has never been particularly good at naming its products.
In short, the new $100/month ChatGPT Pro is a smart move of OpenAI to capture that segment of users that was left in no man’s land between the Plus and the usual Pro. It makes a lot of sense for developers and technical users, but for everyone else, the $20 price tag is still more than enough — for now.
Keep reading:
• ChatGPT launches new feature that allows you to create group chats with AI
• Goodbye to ChatGPT 4th: Users demand the return of the AI model and collect more than 21,000 signatures
• The end of ChatGPT as we know it? OpenAI plans to launch a “neat app” that will dominate your computer
