By Jailene Giron
TelevisaUnivision remains firm in its commitment to honor its title as “House of Latin Music”. For this reason, it announced a music strategy for 2026-2027 that includes exciting changes to its usual proposal.
And the Spanish-language media and content company confirmed that Premios Juventud expands to PJ Fest, a week-long cultural event that will feature activities and concerts in cities such as Houston, Miami and Los Angelesand will culminate in the well-known awards gala.
The surprise? The 23rd edition of Premios Juventud will move continents and will be held at the Starlite amphitheater in Marbella, Spain. This expansion marks a milestone for the demonstrate, moving from a single night of recognition to an immersive festival designed for U.S. youth and the Hispanic community worldwide.
Furthermore, it was confirmed that The prestigious ceremony will reach a global audience through the Univision, UNIMÁS, Galavisión and the ViX streaming platform.
Worldwide icon Marc Anthony joins TelevisaUnivision in a historic new alliance
In addition to this expansion of Premios Juventud, TelevisaUnivision also confirmed an alliance with Grammy-winning artist and businessman Marc Anthonywho for almost four decades has remained a reference in Latin music.
According to the entertainment giant, This sum aims to support the creation of new musical intellectual property and entertainment formats with a strong cultural focus. In this sense, it also seeks to amplify Latin culture through the development of custom video content and strategic ventures in the music, tourism and fashion sectors.
“A fundamental pillar of this collaboration is the shared commitment to the future of the music industry, creating new opportunities to highlight and project the next generation of Latin talent“, was emphasized in the statement issued by the platform.
Following this line, The company will support the “SESSIONS de ViX Música” initiative, which consists of a series of high-quality live performances that will offer unprecedented performances and world premieres in an intimate studio environment.featuring the biggest names in Latin music along with today’s most relevant content creators.
“Beyond music, The series presents direct and sincere conversations between artists and creators, offering followers a close dialogue and a definitive look at the voices that shape Latin culture today.“, details the writing.
Continue reading:
• Premios Juventud 2025: The best of the Blue carpet, winners and more
• Nadia Ferreira reveals how she prepared for Premios Juventud 2025
• Premios Juventud: Everything you need to know about the historic edition in Panama
