By Eili Cordova
Renowned artist Dua Lipa, 30, filed a multimillion-dollar lawsuit against Samsung Electronics, demanding $15 million for the improper use of his image. According to information published by Vary, the lawsuit was filed on Friday, May 8 in the Central District of California.
What caused the ethical dispute?
According to the ethical writing, the electronics manufacturer used a photograph of Dua Lipa during his performance at the Austin City Limits competition to illustrate the packaging of your televisionsa practice that would have spread since last year.
The “Levitating” interpreter states that, As soon as he became aware of the fact, asked Samsung to stop using his image. However, the company would have acted in a manner “indifferent and lifeless” by rejecting said request.
The lawsuit alleges that Dua Lipa’s image was used “prominently in a mass marketing campaign for a consumer product without her knowledge.”without any consideration and without her having any voice, vote, abet watch over or any influence“.
The text adds forcefully: “Ms. Lipa did not and would not have authorized this use.”
The artist alleges that Samsung has benefited financially from a photograph whose copyright belongs to you. To support this claim, the lawsuit includes screenshots of several posts on the social network X (formerly Twitter), where users directly attribute their decision to buy a television to Dua Lipa’s image.
The Dua Lipa brand
The singer’s ethical team emphasizes that Dua Lipa has carefully cultivatedIt is a “prestigious brand” and is “very selective” when choosing the products it promotes. Therefore, the unauthorized use of your image not only violates your economic rights, but also the risk of your identity and commercial reputation.
As reviewed by Vary, The lawsuit filed includes multiple legal causes: a copyright violation, a violation of the state of California’s self-image law, a claim under the Lanham Act (which protects trademarks at the federal level), and additional trademark claims.
So far, Samsung has not issued an official statement responding to these accusations.
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