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Norway took an official photo in the Viking style and divides opinions in the Scandinavian nation

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Avatar of Edgardo Avelar

By Edgardo Avelar

The Norwegian team sought to innovate with its official photo for the World Cup 2026 and in theory they achieved an impact with the conception of the graphic, highlighting its Viking origins, but when they expected to have impressed all Norwegians, sand they brought the surpriseto see how he divided opinions in his country.

The players of the Scandinavian team, led by Manchester Metropolis star forward Erling Haalandposed like Vikings at the foot of a fjord and the image was spread on social networks by the Norwegian football authorities a week before the start of the World Cup.

The graphic that tried to praise the Viking roots of this nation that returns to a World Cup tournament after a long absence of 28 years was published on the official account of the social network X of this European team that will try to push hard in his fourth opportunity in a World Cup.

Norway seeks to revive old laurels, since it has not played in a final phase of a major tournament since Euro 2000 and whose previous World Cup experience dates back to France 1998 and before in the United States 1994, where they defeated Mexico 1-0 and much earlier in France 1938.

The photo was taken up by newspapers such as Morgenbladet or Klassekampen, which compiled in their pages adverse comments from experts and columnists who denounce the use of the Viking clichéthe abuse of masculinity or the possible association with the extreme right, reinforced by the use of runic characters in the names of the players on the shirts.

But not everything was negative, as the Red party deputy, Mímir Kristjánsson, said on public television NRK that: “I think it’s fantastic. It’s a soccer World Cup.” where cultures from all over the planet meet. “Norway must carry its own culture with it.”

While the national team coach: Ståle Solbakken said that: “There are more important and problematic issues. I don’t want to spend time on that.”“, when asked at a press conference.

?????YOU CAUGHT ME, IT’S ART

No gentlemen, it is not AI. It is the official photo of the Norwegian National Team for the World Cup. Elite Vikings.? pic.twitter.com/Z8eKisgvCB

— ESPN Central America (@ESPN_CENAM) June 5, 2026

Norway was placed in Group I along with France, Senegal and Iraq, against which he will debut on June 17 at Boston Stadium (Gillette Stadium), located in Foxborough, Massachusetts, United States; the second will be against Senegal at New York New Jersey Stadium (East Rutherford, New Jersey).

The third game will be against France at Boston Stadium (Foxborough, Massachusetts) and where perhaps the Vikings They risk their lives against the French in a duel with a reserved prognosis.

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