When two brands with a strong identity linked to exploration join forces, the result is usually brutal. This is what happened with the new Ford Bronco Filsona special edition that mixes the renowned off-road capabilities of the American SUV with the philosophy of durability and functionality that has characterized Filson for generations.
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The proposal is aimed at those who spend a good part of their time outdoors and need a vehicle capable of tackling complex terrain without giving up comfort.. More than just an aesthetic variant, this Bronco incorporates specific elements that seek to make the lives of those who enjoy nature easier, whether camping, fishing, hunting or exploring places far from civilization.
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“Bronco buyers don’t just want a vehicle, they want a companion for whatever destination they’re headed to.”said Andrew Frick, president of Ford Blue and Ford Model e. “Filson has been making equipment people trust and putting its products to the test in extreme conditions for more than a century. That’s exactly the standard we had in mind when we built this vehicle, and it’s why our customers love the Bronco.”
Prepared to face any terrain
Under the hood is the well-known 3.0-liter EcoBoost V6 enginethe same one used the Bronco Raptor. For this edition it received a specific calibration aimed at offering an adequate response in different off-road scenarios.
The execrable remains the robust, high-strength steel frame frame that characterizes the Bronco family. In addition, all models come standard with the Sasquatch package, which adds lockable electronic differentials on both axles, high-performance Fox shock absorbers and 35-inch all-terrain tires.
Added to this are technologies such as Pace Turn Relief and Pace 1-Pedal Drivesystems developed to improve maneuvers on narrow trails and facilitate progress on complicated surfaces. The well-known system is also not missing GOATwhich offers seven driving modes adapted to different types of terrain and conditions.
Technological experience is complemented by 5G connectivity, WiFi, 12-inch multimedia screen, 360-degree view cameras and compatibility with Apple CarPlay and Android Auto.
An interior designed to be truly used
One of the most interesting aspects of this special edition is in the cabin. Ford and Filson worked together to create a top-price environment, but without losing sight of the practical use that an adventure vehicle demands.
“There is a big difference between ‘high-end’ and ‘beautiful’”said Paul Wraith, global director of sport utility vehicle design. “If you hesitate because you fear dirtying the cabin, it has no place in a Bronco. All the materials we chose with Filson had to be authentic, pleasant to the touch and unconditionally durable. And, like good equipment, this interior is not designed to wear out, but is designed to adapt with use, aging gracefully with you and your adventures.”
The interior incorporates perforated and padded leather, details inspired by Filson’s characteristic fabrics, as well as brass finishes and leather-covered surfaces that elevate the feeling of quality.
Another highlight is the work done to reduce noise in the cabin. Thanks to improvements in With acoustic insulation, special glass and new seals, Ford claims this is the quietest Bronco produced to date.
Details created for outdoor living
Filson’s practical philosophy is also reflected in several unique elements. Among them are removable storage bags distributed in different areas of the vehicle, including compartments inspired by saddlebags located in the doors.
These accessories were designed to transport everything from fishing tools and equipment to cameras or emergency first aid kits, allowing them to be easily moved out of the vehicle once the destination is reached.
“For nearly 130 years, Filson has made products for people who depend on their equipment in the harshest conditions imaginable.”said Alex Carleton, creative director at Filson. “The Bronco Filson is a pure extension of that legacy, combining uncompromising capability with meticulous craftsmanship and function-oriented design. This vehicle has been created for people who see the outdoors not as a means of ruin, but as a way of life.”
It also incorporates a digital rear-view mirror designed to maintain a clear view when the cargo area is completely occupied, as well as electric running boards that facilitate access to the vehicle despite its high ground clearance.
A special edition with its own identity
On the outside, the Bronco Filson is distinguished by unique details on the grille, wheel arches, mirror caps and special holders intended for carrying long objects, such as canoes or recreational equipment.
The color range includes the exclusive Discipline Inexperienced Metallic, as well as other shades such as Marsh Grey, Avalanche Grey, Barren region Sand, Shadow Shaded and Oxford White.
Ford also confirmed an exclusive First Edition for North America. This variant will add the Iron Sands Copper Metallic colour, specific badges, a numbered plaque on the center console and exclusive Filson-inspired storage elements.
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