By Arlenys Tabare
This Tuesday, through a statement, Oreo’s parent company, Mondelez, announced that starting June 1, a limited edition of the popular cookies will go on sale online, this time in collaboration with the famous K-pop band BTSafter the group’s return to the international stage after experiencing several changes.
From time to time, the most famous cookie brand in the United States makes limited launches of new flavors in order to continue remaining current in the market; This time the proposal is expected to captivate its clients in more than 80 countries, which will be one of the company’s most important collaborations to date.
For Mondelez’s marketing and sales director, Martin Renaud, the union with BTS in this new edition creates the perfect balance between faithful to Korean culture and gastronomy and the authentic taste of Oreo. “You want to be authentic, differentiate yourself and have an experience,” but when you are Oreo, you need to please a wide audience. You can’t create something that only 20% of the population likes, because that would alienate some of our customers.”he told the Associated Press.
For its part, through a statement, BTS spoke out expressing: “That Oreo is the first snack brand with which we have collaborated worldwide is a great honor.”. “We ate them as children, we eat them in the studio and now Oreo helps us share a taste of home with the world,” he said.
The cookie that will be in stores from June 8 It has a sweet cream with an authentic flavor of the classic Korean pancake “hotteok”; In addition, each wafer will have reliefs with the name of the band and its seven members.
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